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Bridging research, business, and design for user-centric, effective and meaningful experiences

How can I help you?

User Research
& Strategy

I uncover deep insights through ethnographic research, interviews, and data analysis to help you understand your users and align your products or services with real needs.

Service &
Experience Design

​Through design tools like user journeys, service blueprints, and touchpoint optimization, I help transform complex systems into user-friendly, accessible, and impactful services.

UX/UI Design & Prototyping

I design and prototype seamless digital experiences, from wireframes to high-fidelity interfaces for apps and web platforms.

Digital & Physical Product Design

Beyond digital screens, I design physical and hybrid solutions that enhance user engagement. Whether it’s interactive tools, analogue materials, or multi-channel service touchpoints.

About me

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Hello, 

I’m a Service Designer based in Switzerland.

 

Currently I’m a UX Business Developer at Edelweiss Connect in Basel.

My role combines service design, business & marketing coordination, and UX digital development all aimed at enhancing the user experience and driving innovation.

 

Before I worked at the Historisches Museum Obwalden, Swiss PharmaCan, and AmPuls Market Research.

Projects

Designing services and digital products that merge user experience, research, and business strategy—driving innovation in healthcare and beyond.

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Hi,

I'm Idoia P

Service & UX/UI Designer  ○ ● Researcher & Strategist

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Cultivating Civic Participation

Delve into a project tackling voter engagement and inclusivity in local governance.

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Reshaping Heimat Museums

Explore how this project, driven by participatory processes, revitalizes cultural engagement, fosters inclusivity, and strengthens community bonds.

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Sexual Health Empowerment

Delve into "Flower Your Power," a project empowering teen girls with sexual education through a digital solution.

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Let's work together

Always Open to Collaborate!

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The Menopause mindset

This project leverages design research to enhance menopause care through self-guided CBT, empowering women with education, advocacy, and holistic support.

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